Are you fooled by makeup ads?What you see in the ads may be very far from what you're going to get. There are really good products out there, but you need to be an informed customer. The makeup industry constantly feeds us new shiny must-have-products and we obviously buy them. More often than not we are disappointed by the results. Women always want to look better and the advertisers know this and cater to it. When one product doesn't live up to its promise we're quick to try another. Time to smarten up!